Where better experiences create stronger businesses.
You’ve created something designed to make things better.
Customers are responding. You can see the potential. You believe in what you are building and the difference it could make.
But as the business grows, new questions emerge.
How do you ensure others understand the value?
How should packaging reflect the quality of the product?
How can the website support confident purchase?
How do you price sustainably?
How do you prepare for retail or export?
These are the kinds of questions I have worked through many times - both in my own businesses and through my background in service design, product development, and consulting.
My work focuses on creating a cohesive experience across every customer interaction - from website through to packaging, product, and everyday use.
I help founders strengthen their vision and shape it into something both meaningful and commercially viable.
Clarify your value
Growth becomes easier when customers clearly understand why your product is worth choosing.
Together we define how your product should be positioned, what makes it distinct, and where opportunity exists to strengthen perceived value - so you can move forward with clarity and invest in the areas that will have the greatest impact.
Examples of support areas
Clarifying what makes the product distinct
Strengthening perceived value
Pricing direction guidance
Identifying opportunities to move towards premium positioning
Preparing for retail or wholesale conversations
Identifying what may need refining before investing in packaging or website
Bringing clarity to where focus will create the most impact
Who this is best for
You feel the product has strong potential but the value isn’t fully clear
You want confidence before investing in packaging or website design
You want to strengthen perceived value and pricing confidence
You are preparing to approach retailers or partners
You want clarity on what to prioritise next
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A focused conversation to bring clarity to positioning, perceived value, pricing direction, or strategic next steps.
Includes written summary and recommendations to support confident decision-making.
75 minutes: $720 NZD +GST -
A deeper piece of work to define how your product should be understood, valued, and positioned.
May include customer insight, competitor context, pricing considerations, and strategic direction to guide brand, packaging, ecommerce, and retail readiness.
The level of depth can be adapted depending on how much clarity is needed.
from $2,800 NZD +GST
Premium brand refinement
How something feels matters just as much as what it does.
From your product and packaging through to your website and customer experience, small decisions can significantly influence how people understand and value what you offer.
When each interaction feels aligned, the overall experience builds trust, strengthens perceived quality, and supports more confident purchase decisions.
Examples of support areas
Brand refinement or visual direction
Packaging design that reflects the quality of the product
Shopify website design aligned with brand positioning
Product presentation and structure
Unboxing experience design
Creating consistency across customer touchpoints
Improving how the product is experienced from first impression through to everyday use
Who this is best for
Your product is strong but the brand experience feels inconsistent
Your packaging does not fully reflect the quality of what is inside
Your website and product presentation do not feel aligned
You want the brand to feel more premium or considered
You want a more cohesive experience across packaging, website, and product
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A focused working session to review your current brand, packaging, or product experience and identify opportunities to strengthen cohesion and perceived value.
Includes written summary and recommended priorities.
90 minutes: $820 NZD +GST -
Design and refinement of key customer touchpoints to create a cohesive and considered brand experience.
Scope may include brand refinement, packaging design, Shopify website design, product presentation, or unboxing experience.
from $3,800 NZD +GST -
For businesses ready to strengthen how the brand is positioned and experienced as it grows.
This work brings greater clarity to how the brand should be understood, how it is differentiated, and how the visual direction supports a more premium or specialised position in the market.
May include:
Brand positioning direction
Clarifying what makes the brand distinct
Brand story refinement
Visual direction to support premium positioning
Refinement of look and feel
Alignment across packaging, website, and product experienceSo the brand feels more established, more cohesive, and ready for the next stage of growth.
from $8,500 NZD + GST -
As a Shopify Partner, I design ecommerce experiences that feel aligned with the quality of your product and brand.
This work focuses on how the website looks, feels, and communicates value so customers quickly understand what makes the product worth choosing.
Suitable for businesses where the website does not reflect the quality of the product, feels inconsistent with the brand, or needs to support a more premium position in the market.
Suitable for:
New Shopify websites
Migration from WordPress or other platforms
Website redesign to align with brand direction
Strengthening perceived value through design
Creating a more cohesive experience across packaging and online touchpointsSo the website feels considered, consistent, and reflective of the value of what you offer.
from $4,500 NZD +GST
Improve how the business performs
Refine the parts of the experience that influence trust, perceived value, and purchase.
When pricing, product structure, and online experience feel clear and considered, customers are more confident choosing what you offer. Small improvements in how your product is presented can support stronger conversion, better margins, and more sustainable growth.
Examples of support areas
Pricing guidance that supports both growth and margin
Preparing products for retail or wholesale environments
Structuring products clearly for online or retail purchase
Creating Shopify websites that support confident decisions
Improving conversion on existing ecommerce websites
Strengthening perceived value through clearer presentation
Who this is best for
Your website is not converting as well as it should
You are unsure whether pricing supports long term growth
You want to approach retailers but do not feel fully ready
Your product pages feel unclear or inconsistent
You want to increase perceived value without lowering price
You want more confidence in how the business performs commercially
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A focused session to review pricing, product structure, or ecommerce performance and identify opportunities to improve perceived value and conversion.
Includes written summary and recommended priorities.
75 minutes: $720 NZD +GST
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Refinement of product presentation, pricing structure, or website experience to support stronger commercial performance.
May include product page improvements, offer clarity, or strengthening perceived value online.
from $2,800 NZD +GST -
Design or refinement of a Shopify website to improve clarity, trust, and conversion.
Suitable for:
New Shopify websites
Migration from WordPress or other platforms
Improving existing Shopify websites
Structuring product ranges more clearly
Reducing friction in the purchase journey
Improving how customers compare options
Supporting stronger conversion without discounting
Ensuring the website supports sustainable growthShopify Partner
As a Shopify Partner, I design and refine ecommerce experiences that clearly communicate value and support confident purchase decisions.
from $2,500 NZD +GST
Navigate growth with clarity
As businesses grow, new opportunities bring new decisions.
Having an experienced perspective can help you think through both creative and commercial choices so each step strengthens the overall direction of the business.
This support helps ensure new products, brand developments, and expansion decisions feel aligned with what you are building and where the business is heading.
Examples of support areas
Thinking through new ideas before investing heavily
Reviewing packaging, product, or brand direction as the business evolves
Refining pricing decisions as the product range expands
Identifying what to prioritise next
Expanding product ranges in a considered way
Preparing for retail, wholesale, or export opportunities
Ensuring new developments align with long term positioning
Maintaining cohesion as the business grows
Who this is best for
You are planning the next stage of growth
You want confidence before investing in new products or packaging
You are expanding into retail, wholesale, or export markets
You want to evolve the brand without losing what makes it distinctive
You want an experienced perspective when making key decisions
You want to ensure growth feels aligned and sustainable
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A focused conversation to review opportunities, challenges, or upcoming decisions.
Includes written summary and recommended priorities.
75 minutes: $720 NZD +GST
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Suitable for founders who want an experienced perspective across product, brand, packaging, pricing, and growth decisions.
Includes:
1–2 strategic sessions per month
Review of new ideas or opportunities
Guidance on product, packaging, or brand decisions
Input on pricing, positioning, or retail readiness
Email support for questions between sessionsFlexible depending on the level of support required.
from $1,800 NZD +GST /month
Let’s explore what could work better
If you would like support strengthening your product, brand, packaging, or ecommerce experience, you are welcome to reach out.
We can discuss what you are building and whether working together feels aligned.